How to Choose the Right SEO Firm Finding the right SEO company isn’t as easy as many people think. There are for example lots of fake companies online promising to instantly rank your website on top of Google. However, the reality is that the SEO process takes a couple of months before positive results are attained. Any firm promising you instant results most likely employs black hat strategies that don’t last. The last thing any person wants is to engage with companies that employ dark tactics that can only cause your website to be blacklisted from the search engine results pages. The article that follows gives a summary of what to consider before hiring an SEO company. Hopefully, these tactics can help you make the right choice. Realistic promises The process of optimizing websites so that they rank well in the search results needs a bit of time.Therefore, any company promising to rank your website on the first page of Google and other search engines likely uses black hat tactics that have been banned. There is no likelihood that your site will remain at the top of search engine results for long time even if they fulfill their promise. Your website will be blacklisted immediately once you are discovered that you’ve cheated the system. Don’t work with firms that give guarantees instead go for those companies with realistic goals.
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Don’t underestimate the importance of experience when hiring an SEO company If you want to get value for your money, then it is important for an experienced firm to handle your SEO work. This is as a result of the fact that such companies have been around for some time, and know the strategies that work and those that are not effective anymore Additionally, it’s essential to remember that the market is awash with SEO experts with little knowledge on what works. Though, one should not just look experience only, one should additionally assess how a given company has performed in terms of ranking clients. Case studies Evaluation A bona fide SEO agency should not struggle to show case studies of the clients they’ve handled in the past. If a firm can’t produce case studies of previous work, then they are most likely not competent to handle your job, and will probably disappoint you if you contract their services. Consider certification While there is no absolute standard when it comes to SEO certification, there are several bodies that offer SEO certification. Google, Yahoo and Bing have certification that can improve the reputation of an SEO agency. It’s always good to look at how many certification a company holds. SEO firms without any certificates are likely to be risky; so they should not be trusted. If you adhere to the tips mentioned above, then there is nothing preventing you from hiring top company to rank your website.