CUSTOMER EXPERIENCE: A Quick Guide Operating with the client with enough knowledge of what they intend to purchase is a key factor in marketing in any kind of business. In the cases where the customers are aware of the products they want to purchase, the business person will not spend more time in bargaining with the customers. Impulse buying is also minimized by customer experience since customers experience where one get to purchase what he or she did not intend to buy. Impulse buying mostly comes from a point where the customers are being persuaded by the seller or the need f trying out a different brand of a product The business should make sure that their products are well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. When customers have high experience concerning a product they will always prefer the product in the market. Nature of the product that boosts the customers experience include; quality of the service or product. Customers have enough knowledge on the products that are of high quality in market. Another factor is the availability of the product in the market. Easily noticed Products in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Another factor that improves the customer experience is branding in that products with outstanding brands improvers customer experience. The current community has invented technologically operative systems that aids in efficient distribution of services to people. This hence need a person living in the 21st century to learn of the dictates of technology in order to survive. User developed know-how is an essential in the present society as technology as it creates a self-service a platform. This is based on a person’s attitudes as well as emotions vis-?-vis the use of a product or a system. Human beings obligation to select whether to interact with the computer or not. Nevertheless, almost everybody under the sun has been increasing their expedition in leaning computer as would be more than willing to access the technological services that are one incorporate in almost all business entities. For instance, buying online is one of the services that describe the user knowledge. The modern society has developed a method where an individual does not need to go the marketplace to purchase e a product from a company. However, based on knowledge on internet an individual can order for the services at their doorways and receive the products. Besides, payments for the goods as well as services have also been developed to align to the online shopping where people do not have to operate on cash basis. Payment is basically online in almost all online shopping business entities.